Hot pink taxis promote Wear It Pink campaign

first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Tagged with: corporate Stain removal brand Vanish is sponsoring some eye-catching hot pink taxis in London with the aim of encouraging people to ‘wear it pink’ and support Breast Cancer Awareness Month.A Reckitt Benckiser brand, Vanish is aiming to raise £250,000 for Breast Cancer Campaign this year.Last year over a million people took part in wear it pink, raising over £3 million to help fund research and improve survival rates for the one in nine women who experience breast cancer during their lifetime.To take part, people simply have to wear something pink to work or school and donate £2 to help fund breast cancer research.Reckitt Benckiser UK Marketing Director Stefan Gaa said: “The eye catching hot pink taxis are great ‘vehicles’ for raising awareness of the wear it pink initiative.”www.breastcancercampaign.org Hot pink taxis promote Wear It Pink campaign Howard Lake | 21 October 2010 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis  19 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img read more

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