Staff judged by regional accentsOn 11 Jun 2002 in Personnel Today Comments are closed. Previous Article Next Article Almost a third of UK directors think a strong regional accent is adisadvantage in business, according to a new survey. The sixth annual Aziz Management Communications Index finds that 31 per centof UK directors consider a strong regional accent to be a disadvantage inbusiness, compared to just 4 per cent who think it is an advantage. Those mostlikely to take affront at strong regional lilt are directors of smallercompanies (57 per cent), those working in the finance sector (50 per cent) andmen (38 per cent). The survey reveals that of all UK business people, those with a HomeCounties accent are judged most likely to be successful. Businessmen who speak with an American accent are considered to behardworking and reliable by 31 per cent of their British peers, a higher ratingthan those with any UK regional accent other than Scottish (also 31 per cent). However, those with a Scottish accent are considered to be the most honestand trustworthy by 28 per cent – in comparison, only 18 per cent believe thisto be the case with their American counterparts. The research reveals that some regional accents convey negative impressions:27 per cent of directors think those with a Liverpudlian accent are leastlikely to be successful, compared to just 11 per cent believing them to befairly or very successful. Khalid Aziz, chairman of The Aziz Corporation, said: “We are slightlyobsessed with accents and what we think they tell other people about us. Theseresults prove preconceptions still exist.” www.azizcorp.com Related posts:No related photos.