The 5 best (non-credit union) blogs you should follow for great credit union marketing ideas

first_img 41SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Meredith Olmstead Meredith Olmstead is the CEO and Founder of FI GROW Solutions, which provides Digital Marketing & Sales services to Community Financial Institutions. With experience working with FIs in markets of … Web: www.figrow.com Details When looking for Credit Union marketing ideas we follow the trades, and great sites like this one (cuinsight.com), but we also look OUTSIDE the CU industry for inspiration. This helps our staff keep clients current and not get overly bogged down in just looking at what other financial institutions are doing.Check out these great marketing blogs for lots of awesome Credit Union marketing ideas!1. Wordstream is an online advertising company that helps automate the process of PPC spending. Although we don’t necessarily recommend their ad buy services for all our clients, they have an amazing blog, with lots of great Credit Union marketing ideas. For example, here’s a great blog with some cool marketing ideas, including some fun contest examples! Here’s another one that breaks down how to design great Facebook ads. This one has some great tips!2. Entrepreneur Magazine. I love this blog by Entrepreneur Magazine that is specific to the marketing industry. They have some informative topics and I especially like how they estimate reading times at the top of the articles! Very motivating! One recent article that stood out to me… a great piece on 5 ways to get your employees to become brand advocates. Every single Credit Union out there needs to work on this one for sure!3. Creative Guerrilla Marketing. Now this site is pretty out there in terms of ideas. They share extremely creative campaigns and ideas from all over the world. The examples they feature may not all be easily applicable to Credit Unions, but I think they do get the grey cells going! For example, this article features lots of wild ways big brands have showcased their products, often on real world objects. Perhaps these could inspire you to look at ATM receipts or local benches or billboards differently, as opportunities to creatively deliver your CU branded message with more emotion, shock value, or even a little sense of humor!4. As a HubSpot partner, we love their software and find it to be a great fit for Credit Unions, and not surprisingly their blog also offers lots of other cool marketing tips and ideas. This article on managing a marketing budget with a great free budget template is super useful! Or how about this one with great tips and templates for emails that help build real relationships?5. And last but certainly not least… Hootsuite, also an amazing tool that we use with our clients, has a fantastic blog with great tips and marketing ideas. Most of their content is social media related, which makes sense. But these ideas are SUPER relevant for Credit Unions online marketing. Here’s a nice article on delivering customer service via social media. And most CUs are running some Facebook contests, so this one on best practices for being successful with them is also pretty useful!6. Social Stairway Blog. As an added #6 bonus blog, we like to think that although our site is focused on Credit Union specific tips and ideas, we do a nice job of curating great content and then breaking it down into small consumable bites for our readers. A recent favorite of mine… 5 Things You Competitors Can Teach You About Credit Union Marketing Ideas.Hope you found the list useful. Add your favorites in the comments below and thanks for reading!last_img read more

Read More

Bilic backs Payet to improve squad

first_imgSlaven Bilic has backed new recruit Dimitri Payet to “make every player better than they actually are” at West Ham. Hammers boss Bilic hailed the £11million summer capture from Marseille as his “number one target” but admitted he will chase two more Upton Park additions. France playmaker Payet is set for his full competitive debut as West Ham host Astra Giurgui in Thursday night’s Europa League third qualifying round. Press Association Former Arsenal star Song spent last season on loan at West Ham but faces three months on the sidelines with ankle trouble. The 27-year-old is locked in negotiations over the length of a potential Hammers contract, with Barcelona ready to let him leave on a free transfer. West Ham have also been linked with a £12million bid for Fenerbahce striker Moussa Sow – with Bilic refusing to bide his time as he seeks further squad improvements. “That is very tricky because you can’t wait that long,” said Bilic when asked if securing Europa League football would boost West Ham bargaining power. “So we will have to risk one way or another. “Like any other manager you put your players on the sheet and you go ‘we are ok, we are ok’. “But considering that this is the Premier League and we might play in Europe and the Premier League is very tough and very long then of course I would like to have one or two. “But we are not talking about five, six, seven or whatever. “I am happy with my team and squad, we might need one or two. “You have to spend. You have to be clever of course but even Einstein would have to spend money. “So of course there is a budget and fair play so you have to calculate and do it. “I have done it with big help from the chairman and the board and the scouts and my staff. “We bought really good players. We didn’t buy players to just add numbers.” The former Croatia manager conceded West Ham cannot hang fire on transfer plans while they fight to secure European football for the season ahead. “It’s still early days but Dimitri it’s not only my opinion but I know so far he’s not only a great player, he’s a great professional, he’s a good lad,” said Bilic. “He has mixed already. He’s the kind of player I thought we really needed, that’s going to make every player better than they actually are. “He’s got everything. He likes to take responsibility. “He was my number one target and I am grateful to chairman that we got him. And it was done like that – not in four weeks. “He’s doing really well at the moment. Not only him but all the guys but you ask about him. “It may go a bit up and down. But we’re going to help him and he’s going to help us.” Bilic remains confident West Ham can yet complete a permanent deal to bring Barcelona midfielder Alex Song back to Upton Park for the season ahead. last_img read more

Read More

Why were PL clubs so careful with their cash in January?

first_img0Shares0000Gonzalo Higuain was one of few big name arrivals to the Premier League in January © AFP / Adrian DENNISLONDON, United Kingdom, Feb 1 – Premier League clubs were reluctant to plunge into the inflated January marketplace this season — in stark contrast to last year, when they splashed out a record £430 million on transfer fees.Just £180 million ($235 million) was spent last month, according to finance experts at Deloitte, with the “Big Six” notably restrained. Chelsea spent around £55 million to sign US international Christian Pulisic from Borussia Dortmund but he was loaned back to the German club for the rest of the season.Other than that, loan deals bringing Gonzalo Higuain to Chelsea and Denis Suarez to Arsenal were the only moves that caught the eye for the top teams.All six clubs, also including Manchester United, Manchester City, Liverpool and Tottenham, are ranked in the top 10 of Deloitte’s Money League so why are they being more careful with their cash?Contenders content with what they haveLiverpool led the way in the summer transfer window, spending more than £160 million and that business has proven to be shrewd, with Jurgen Klopp’s men five points clear at the top of the table and on course to end a 29-year wait to win the league.Christian Pulisic was loaned back to Borussia Dortmund for the rest of the season after completing a move to Chelsea © AFP/File / PATRIK STOLLARZLiverpool have committed to eight new long-term contracts, including deals for Mohamed Salah, Roberto Firmino and Sadio Mane since April to help keep their current crop together.Manager Pep Guardiola repeatedly said champions Manchester City were not in the market for new players over the past month.And any plans for arrivals at Manchester United may have been put on ice as the club waits to appointment a new permanent manager and reportedly also a director of football at the end of the season.Money problems for Arsenal, SpursFor north London’s two giants, money has been tight for differing reasons.Arsenal are feeling the pinch following two campaigns without Champions League football, the signing of Pierre-Emerick Aubameyang and Alexandre Lacazette for club-record fees in the past 18 months and highly lucrative contracts dished out to Mesut Ozil and Henrikh Mkhitaryan.Arsenal have signed Barcelona midfielder Denis Suarez on loan © AFP/File / LLUIS GENETottenham have enjoyed the riches of the Champions League for three consecutive seasons for the first time in their history.However, the costs associated with the club’s new 62,000-capacity stadium and delays in moving in meant that despite an injury crisis, Spurs did not add to their squad for a second consecutive window.Summer spendingThe summer transfer window is when most clubs believe the best business is done, with January often a seller’s market.“It’s a very difficult period to bring players in,” said Everton’s director of football Marcel Brands when he correctly predicted a lack of transfer activity at the club’s annual general meeting early in the month.“We don’t want to let our best players go, also other clubs don’t. I’m more focused on the summer window than the January window.”Brexit uncertaintyBritain’s looming exit from the European Union on March 29 is casting a cloud of uncertainty over all British businesses.“Clubs still don’t know what the post-exit arrangements will be, not just with players but across the whole portfolio of their activities,” Simon Chadwick, professor of sports enterprise at the University of Salford told AFP.On top of potential complications in obtaining work visas for foreign players, any hit to the British economy could be felt by the clubs in ticket sales, merchandising and future television rights deals.Borja Garcia, an expert in EU sports policy and governance, agrees that negative implications of Brexit on the Premier League are “undeniable”.However, buying EU nationals in this window might have been a wise move.“Those players already in UK by March 29, so signed before Thursday, should be allowed to stay in UK and have the same rights as British players. No quotas for them or work permits,” he explained.0Shares0000(Visited 1 times, 1 visits today)last_img read more

Read More